There is a plethora of thought papers, models and frameworks on the topic of digital transformation and digital maturity and it has never been as significant to be cognizant of the broad concept as now. We live in unprecedented times – the concept of negative oil pricing wasn’t even in the makings of a science fiction novel ever – and like innovation is the mother of necessity, we dare say that the journey of digital transformation towards achieving digital maturity is the mother of being adept.